Deke Rivers is a delivery man who is discovered by publicist Glenda Markle and country-western musician Tex Warner who want to promote the talented newcomer to fame and fortune, giving him every break he deserves. Romantic complications arise as Susan, another singer in the group, offers him devoted admiration as Glenda leads him on with promises of a golden future.
Deke Rivers
Glenda Markle
Walter (Tex) Warner
Carl Meade
Jim Tallman
Skeeter
Wayne
Daisy Bricker
Susan Jessup
_**Elvis’ first starring role where he plays a rising 50’s rock star**_ A delivery man with musical talent (Presley) is discovered by a publicist (Lizabeth Scott) at a small town festival and joins a traveling band where he increasingly “steals the thunder” of the main guy (Wendell Corey). “Loving You” (1957) was Elvis’ second of 31 movies, but it was his debut in the starring role and his first film to establish the ‘Elvis formula.’ Most of the rest of his movies would use this cinematic recipe with Presley’s character being in different occupations, which of course changed the se...