Idea Star Singer is a popular Indian Malayalam language music reality-television competition, broadcast on Asianet and is sponsored by Idea Cellular Limited. The current season of the show is aired from 8:30 p.m. to 10:00 p.m [8.00 pm to 9.30 pm from Monday, 19th July 2010], Monday through Friday. The program aims to discover the best singer in Kerala in the age group of 15–35 years and the winner is determined by the viewers based on the contestants skill in singing and entertainment.Text messages are sent by the shows's audience to vote for the best performing participant and a small weightage of this score is considered for a candidate to be shortlisted to next round. The show also features a panel of judges who are prominent personalities in the Malayalm music industry and they offer scores and evaluations of performance to the contestants in every stage of the competition.